Growth Marketing Intern

Week 1: findlucid mission, members, and honest growth

• Study findlucid's mission, who the members are, and the brand voice: honest, direct, no games.
• Learn the marketing rules: no purchased lists, no spam, no fake accounts, no deceptive claims.
• Meet your mentor, agree on your weekly schedule, and write your personal learning plan.
• Read the intern handbook and the membership messaging rules (FindLucid Plus, FindLucid Founding Member, and banner frequency limits).

Week 2: Channels and the zero-budget playbook

• Study the channels findlucid can use for free: social, community, partnerships, SEO, word of mouth.
• Learn how findlucid describes FindLucid Plus and FindLucid Founding Member memberships accurately, with no overpromising.
• Exercise: audit findlucid's current public presence and write up what you notice.
• Shadow a campaign planning session with the founder.

Week 3: Content and copy

• Study findlucid's tone and practice writing in it: short, warm, specific, no hype.
• Learn the banner frequency rules: health banners shown at most twice per member, no selling member data ever.
• Exercise: draft five sample social posts and have them critiqued line by line.
• Learn basic design tools for social assets (Canva or Figma) if you are new to them.

Week 4: Reading the numbers

• Learn the metrics that matter: signups, activation, retention, and where members come from.
• Study how to read a simple analytics report and explain what changed in plain words.
• Exercise: write a one-page read of a sample analytics snapshot.
• Phase 1 checkpoint review with your mentor and updated learning plan.

Month 2: Content calendar practice

• Draft practice content calendars and campaign plans, reviewed with the founder before anything ships.
• Write draft copy in findlucid's voice and revise against feedback.
• Research one free channel in depth and present your findings.
• Weekly mentor topics: hooks, calls to action, and writing like a person.

Month 3: Campaign support and SEO basics

• Shadow a real campaign launch as a learning observer and document what you saw.
• Study SEO basics: how findlucid's pages are structured and what makes them findable.
• Prepare a practice channel plan for one quarter and defend it in review.
• First portfolio piece: a complete practice campaign plan with calendar, copy, and measurement.

Community growth project (Months 4 to 6)

Research and design a community-led growth initiative for a dating web app, from concept through measurement plan, entirely as a practice exercise.

• Written growth proposal with goals, tactics, timeline, and metrics.
• Sample content and outreach drafts.

SEO and content study (Months 7 to 9)

Audit findlucid's public content for discoverability, draft sample improvements, and build a small content cluster as practice work.

• SEO audit with prioritized recommendations.
• Two sample content pieces with keyword rationale.

Brand storytelling project (Months 10 to 11)

Develop a member-story series concept: how to tell real, honest stories about the product without fake testimonials or manipulative framing.

• Series concept document with tone guide and sample entries.
• Presentation of the series to your mentor.

Capstone (month 12)

Month 12: present your campaign plan, community proposal, SEO audit, and storytelling series to the founder; discuss what the year taught you about growth with integrity.