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17. Međunarodni sajam turizma i seoskog turizma (17th International Fair of Tourism and Rural Tourism)

Thursday, November 5 to Saturday, November 7, 2026; Thursday and Friday, 10:00 AM to 6:00 PM; Saturday, 10:00 AM to 2:00 PM; opening ceremony Thursday, November 5, 12:00 PM

Šumadija sajam (Šumadija Fair) · Save Kovačevića bb, 34000 Kragujevac, Serbia

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Photo from a past edition of 17. Međunarodni sajam turizma i seoskog turizma (17th International Fair of Tourism and Rural Tourism)

Dejan Krsmanovic, CC BY 2.0, via Wikimedia Commons · CC BY 2.0 · Source

Three days of trip dreaming under one fair roof. Village guesthouses, wineries, honey and winter preserves fill Šumadija sajam, with tastings, travel prizes and a whole hall of places you have never heard of but suddenly need to visit. Bring an appetite and an empty tote bag. Which Serbian village would you escape to first?

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